
“The trail may be cold, but the stories are hot!”
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By ivi blog Guest Contributor Dr. Rob Moore
In this series, we have seen examples of how Hollywood stardom has come to many who were willing to dream, develop world class skills, and persevere. We have also stressed that, often, the process of “becoming” a star is more rewarding than actually “arriving.”
In this article, we will acknowledge that, despite the exceptions who do indeed succeed in climbing the Everest that is Hollywood ambition, the odds are small an individual with modest personal resources (primarily contacts and money) will become a major player in motion pictures.
For perspective’s sake, one could say the same of becoming the CEO of a major US corporation…with the caveat that there are many more Fortune 500 CEOs than there are successful film stars.
With that as background, let us take a look at casting agencies, and the challenges they face, standing as they do between ambition and big screen success.
We need to be clear. In the real world of northwest Los Angeles, equal opportunity is seldom the rule of thumb.
Why is this so? How can there be such a chasm between what prominent performers say about social inclusion and the behavior of the industry they represent?
The answer is to be found in every Economics 101 classroom. The law of supply and demand.
For instance, in a previous article, we mentioned that 3000 actors auditioned for the leading male role in the TV series Moonlighting opposite Cybill Shepherd. Bruce Willis was chosen for the part, and the rest is TV history.
This number of persons may seem outsized. However, at least this many resumes are considered any time a good part in a film is opened to relatively unknown talent.
And, with technology now being used by casting agencies, the number of persons considered for each role of this kind may eventually reach the tens of thousands.
So what do casting agencies do?
On the low end of the prestige spectrum, we have agencies that primarily take orders for film extras. Those are the people you see in films crossing streets or dining in a restaurant when a staged gang hit takes place.
Then there are casting agencies established by former mid-level stars whose careers have run their course, but who wish to use their industry contacts both to make a living and also to help others obtain work, starting with extras and perhaps working up to some minor players. The hope of these agencies is to hit it big with a few performers, demonstrate their worth to noteworthy personalities, and, by word of mouth graduate to the “big time.”
And finally, there are the big timers like the William Morris agency which serve functions somewhere between the casting agency and personal agent. These are the kinds of agencies where newcomers need not apply unless they have serious contacts in the industry. If one is a daughter of Meryl Streep, fine. If one is the daughter of a Milwaukee bus driver, better apply to the city of Milwaukee for a driver’s license. Read the rest of this entry »