I’ll be taking my TV with a side of more and better online advertising
November 29, 2008 — Abigail HamiltonAlongside online television, video and other content, don’t expect to see any drop in the amount of advertising you are exposed to as the economy struggles.
Set against strong economic headwinds in the U.S. economy, Q3 ‘08’s $5.9 billion represents nonetheless the second-highest quarter results ever.
Because Internet advertisers can target and track their advertising so carefully, it’s a no-brainer when things tighten up. The good news for Internet consumers is that more and more, the advertising they see is targeted well to their interests and is thus less annoying. Right?!


