Apple TV as the way forward for pay TV?
March 8, 2009 — Abigail Hamilton
I like the cheery scenario put forth by Paul Andrews at TechFlash which has Steve Jobs’ re-emergence at Apple timed to coincide with a major, game-changing product announcement. Andrews lists the frontrunning product opportunities as:
- a $500 netbook that wouldn’t cannibalize MacBook sales
- an iPhone announcement around either Verizon carriage or video capabilities
- the first serious debut of Apple TV
Apple TV is definitely the Apple product with the most untapped potential, and it’s the perfect time for Apple — anyone! — to emerge as the first platform to make the purchase of a la carte professional content as easy as iTunes.
Consumers continue to thirst for sane and affordable ways to pay for the content they watch, and producers do need to be paid for what they create.
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