NPR Morning Edition audience way larger than GMA and Today
March 24, 2009 — Abigail Hamilton
While many other traditional media news producers are shedding audiences, NPR is growing. In fact, Washington Post reports today that NPR’s audience has grown by 47% since 2000.
More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.” “Morning Edition’s” average daily audience, 7.6 million, is now about 60 percent larger than the audience for “Good Morning America” on ABC and about one-third larger than the audience for the “Today” show on NBC.
The article cites other outlets’ trimming of staff and reporting as a major factor bringing audience to NPR, and I think the crux of it lies here:
One strength of NPR, he said, is its original foreign reporting — something that is now largely unavailable elsewhere on the radio. The organization maintains 18 foreign bureaus, more than any of the major broadcast TV networks.
TV’s reliance on lite and sensationalistic story themes definitely leaves a niche for in-depth, thoughtful International reporting.
[NPR] reports from abroad, he said, are a magnet “for a lot of people who weren’t necessarily born in this country who may see NPR as the one place to get news about parts of the world they care about.”
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