Live Internet Television

“Man on the street” interviews are quite revealing in their own way. They tell the same story as dry statistics, but with more dimension.

TV on your PC posted a video this week that I found quite interesting. ivi TV’s particular interests are bringing the traditional TV experience online and  giving viewers more TV choices including free choices. The media obsession with TV vs. Internet is not that interesting to the consumer. I in particular feel like cable/live TV, archived TV, and live online TV (soon to be available through ivi) are all complementary aspects of true consumer choice. It’s not a Hulu vs. “real” TV option; we want the right TV for each of many contexts. So, the things about these mini interviews that stood out for me are:

1. People appreciate the “relax and veg out” nature of TV in a different way than they enjoy a more participatory Internet experience
2. People like having more TV choices
3. People are looking for ways to save money on TV entertainment
4. People spend A LOT of time on their computers. that can mean that they WANT television to be there, too, or it can eman they want a BREAK from the Internet to watch TV.
5. People are very aware that TV is going online in many ways

What would you want to add to te dialogue about current TV habits and attitudes? I’ve embedded the video below, but make sure to enrich the discussion with your comments!