Live Internet Television

More evidence that I am right to question the Neilsen numbers for TV retaining its viewership that claim to deny or minimize Internet inroads…

For many American women, television is becoming like Muzak. It’s on a lot, but it’s mostly background noise. That’s the conclusion of a just-released report from research firm Solutions Research Group documenting the media habits of women in the United States.

While women’s time spent with TV is on the rise over last year, attention to shows is dipping, the report said. In fact, many women are often using the computer while watching TV — sometimes even to watch videos online. Compared with a year ago, about 58 percent of women say they spend more time with the Internet and 38 percent spend more time with TV, partly because they’re home more due to the recession.

But while time spent with TV is increasing, it’s harder to get women’s attention. “What women are engaging with more is the computer,” said Donna Hall, a senior director at SRG. “In the context of the upfront and new shows being announced, you have an incredibly fickle audience to impress out of the gate, and while the TV might be on, they aren’t always paying attention.”

(Source: NewTeeVee)

This is not news to me! Ask me why I sometimes need to watch DVR’d episodes of my shows more than once! Not only do I not have time for all-consuming TV, but being at the computer while watching TV lets me seamlessly igonore parts of the show/ads while giving my attention to my work and play on the smaller and nearer screen.