Until online TV is more like TV, there will be no eclipse
June 8, 2009 — Abigail Hamilton
I had an Aha! moment over yet another set of research findings regarding how people watch TV. It’s simple: Until Internet TV functions more like TV, there will be no eclipse.
From Marketing Charts, Online Video Barely Dents TV Time:
In terms of the types of online video viewing being done, LRG found that only 8% of respondents watch repurposed TV shows online, compared with 24% who watch news clips, 20% who view user-generated clips on YouTube and 15% who watch sports news or highlights.
LRG said that these findings reinforce that fact that while the number of people watching recent TV shows online has increased, TV shows rank well down the list of the types of video that people are regularly viewing online, and the impact on traditional TV viewing and multi-channel video subscriptions has been negligible.
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