Joost news

Joost is effectively withdrawing from the online video fray (Thanks, ClickZ).

Joost, a service that features ad-supported movies and other video content, has shifted gears — and its CEO. The company will now focus on selling its online video platform to cable, satellite, broadcast, and other media companies as a white-label service [...]

Joost will apparently continue to offer ad-supported online video programming. [...] But yesterday’s changes are a sign the company is being marginalized by Hulu.com, an ad-supported online video site launched in 2007 by News Corp. and NBC Universal.

It’s great being ivi, doing something completely different from the pack.

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