Spongebob, the mega-magnet
July 13, 2009 — Abigail HamiltonWhen I think of people flooding the Internet with the desire to watch TV online, I don’t think of Spongebob in particular, dear as he is to my heart. But the facts say otherwise (see chart below).
The facts also say that 9 of the Top Ten online TV sites have yet to break 4% marketshare — most are at 1 & some change. There’s a lot of online TV watching to come, and it won’t be on individual broadcast or cable network sites. It will be aggregated for ease-of-access, to feel “more like TV.” Nothing online feels like true TV yet, but it’s coming.
Top 10 Network & Cable TV Show Websites, Week Ending 07-04-09
Source: Hitwise, via Marketing Charts
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