Why great TV is coming to the Internet
July 29, 2009 — Abigail Hamilton
Time to get excited about things to come!
TV content has every business reason to move online.
For example:
By a five-to-one margin Boomers are watching less traditional TV than they did a year ago. Among this group, 62% say it’s because they’re not as interested in what’s on TV these days, and another 26% say they’re spending more time surfing the web.
…
Among traditional TV viewers, 20% of survey respondents say they would be likely to downgrade or cancel their current TV service package in the next six months. The likelihood of canceling is highest among cable (22%) and satellite subscribers (22%), and lowest among fiber-optic TV subscribers (7%).
When asked which one paid subscription – among all media choices – they’d be most willing to give up, 44% selected TV service, which fared significantly worse than any other subscription service.
(2 votes, average: 5.00 out of 5)
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