Who does watch the most online video?
October 13, 2009 — Abigail Hamilton
Pew Internet Research
Back in September, we took a reader poll of who we think watches the most online video, by age. Voters favored “People & young parents 25-34″ over other age ranges. Before we dig into that answer, let’s recognize the fact that video watching online is growing rapidly among all age ranges. Pew Internet breaks it down:
9 in 10 internet users ages 18-29 use video sharing sites. 36% of young adult internet users watched video on these sites.
Online adults ages 30-49 also showed big gains over the past year; 67% now use video sharing sites.
Among internet users ages 50-64, 41% now say they watch video on sites like YouTube
27% of wired seniors ages 65 and older now access video on these sites
Regarding who watches the most online video, a teaser from Nielsenwire:
People have a hard time believing 60% of online video viewers are over the age of 35. Initially, it is a bit shocking: we expect that new media like online video would be more heavily composed of younger people. But the truth of the matter is that video has already reached popularity to the point that the video universe, in broad terms, looks much like the overall Internet audience.
Cutting to the chase…
Here’s how you voted on the categories being the largest (still more apologies for my attempt a dry wit with “fogies”):
It looks like we skewed young by a few years, and underestimated older viewers. Here’s what recent research indicates is the breakdown by age for online video watching:
(2 votes, average: 4.50 out of 5)
Loading ...