TV in search of a new model

Andrew Vanacore’s interesting piece running in the Huffington Post and in the Seattle Times today about the endangered state of free TV really underscores how direly TV needs a new model, as ad revenue erodes and viewership splinters.

The business model is unraveling at ABC, CBS, NBC and Fox and the local stations that carry the networks’ programming. Cable TV and the Web have fractured the audience for free TV and siphoned its ad dollars. The recession has squeezed advertising further, forcing broadcasters to accelerate their push for new revenue to pay for programming.

That will play out in living rooms across the country. The changes could mean higher cable or satellite TV bills, as the networks and local stations squeeze more fees from pay-TV providers such as Comcast and DirecTV for the right to show broadcast TV channels in their lineups. The networks might even ditch free broadcast signals in the next few years.

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Olympics live online, kinda

As people discovered in ‘08 with the Beijing Olympics, it can be hard to watch what you want live online, even if it’s heavily promoted as being “live online.” To protect its TV ad revenue by keeping viewership up, NBC made sure that a lot of its live online content was not available to US customers (Silicon Alley Insider).

With the upcoming Vancouver Olympics, NBC is trying something a little different (Media Daily News):

The system, tabbed “Olympics Online Connect,” allows people to prove via an authentication process that they pay a provider for TV service. That measure opens the gate to more than 1,000 hours of live Olympic streaming and full-event replays.

“TV Everywhere” is a concept designed to prevent customers from dropping their pay TV service if the same content is available online gratis.

This is exactly the kind of mindset — in effect, keeping people from accessing the content they want by making it too expensive in a bundle — that ivi seeks to make obsolete.

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Becoming a star in the movies (Part 5) — Skills and employability

TRUETALES

“The trail may be cold, but the stories are hot!”


By ivi blog Guest Contributor Dr. Rob Moore


For anyone with a personal and professional commitment to compete in Hollywood or Manhattan for upcoming stage and/or screen productions roles, it is always an advantage to have developed many performance-related skills. An actor or actress in waiting never knows when an opportunity will present itself and require one of his or her talents.

Odds for success are always improved when a performer can respond to a variety of casting calls. That is to say, if one cannot dance well, any film calling for that skill is out of reach. The same holds true for singing, playing a musical instrument, acrobatics and any other area that allows a performer to add versatility to the cast of a production.

madonna copyFor example, John Travolta comes from a stage family. All the members of his family were trained from an early age in dance, song and acting. Having developed all those skills, Travolta was ready for just about any role offered him, short of one that required he actually leap from the 20th floor of a burning building.

He was able to fill roles requiring expert modern dance movement, as in Saturday Night Fever and Staying Alive; entertain us with expert singing in Grease, and, of course, act well. Said differently, a casting director could not ask for much more of a single performer.

As a result, in head-to-head competition with other actors, casting directors understood that, if a script needed a re-write, or an unanticipated new skill was required, Travolta could answer the challenge without the need for the directors revisiting the casting process, which entails additional time and, in most instances, lots of money.

Having multi-skilled personnel “on the lot” also allows writers to add scenes to productions that make it much more alive for audiences. Multi-skilled performers allow writers to exercise their imagination to the fullest, rather than being limited to the “spoken word” in a medium demanding lots of visual and auditory stimuli as well.

As with a sports team, the more talented each segment of a production’s membership is, the more management can count on a final product that will translate into box office revenue. As we said earlier, it is not called “show business” for nothing.

What is true of John Travolta is also true of Madonna. She has shown in the past to be a great modern dancer, but Madonna also is an accomplished ballerina, guitarist and drummer. And, oh yes, she is able to add acting and singing skills to a cast as well.

Bruce Willis made many contacts via his skills, even though many of his particular talents were not directly related to performing in a film production. Willis was an excellent private investigator, bartender and security expert before hitting it big in film. Imagine how those skills might have allowed Willis to connect with many people in Hollywood! (If a star or director is grateful for a service performed by an individual, it is not unheard of for that gratitude to translate into screen opportunity.) Read the rest of this entry »

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Where are your viewers?

If you put video content online, it’s interesting to look at how viewers vary from site to site. Male vs. female, skewing younger vs. skewing older, each video sharing site has a unique  audience. Read about the Top video sites at the Smart Market blog and Adobe’s Layers Magazine. I think this info is just as important to content creators as it is to advertisers.

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Why great TV is coming to the Internet

Picture 27Time to get excited about things to come!

TV content has every business reason to move online.

For example:

Boomers would be willing to give up their subscription TV service if they could get the same programming online.

By a five-to-one margin Boomers are watching less traditional TV than they did a year ago. Among this group, 62% say it’s because they’re not as interested in what’s on TV these days, and another 26% say they’re spending more time surfing the web.

Among traditional TV viewers, 20% of survey respondents say they would be likely to downgrade or cancel their current TV service package in the next six months. The likelihood of canceling is highest among cable (22%) and satellite subscribers (22%), and lowest among fiber-optic TV subscribers (7%).

When asked which one paid subscription – among all media choices – they’d be most willing to give up, 44% selected TV service, which fared significantly worse than any other subscription service.

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