Are you really watching what Neilsen thinks you are?

nielsen-logo11Neilsen’s latest research indicates that The average American watches an all-time high of 5 hours of TV per day.

The thing Neilsen numbers are missing is the impact of nearly a third of TV watchers surfing the Internet at the same time as they are watching TV. (Let’s not even discuss the missing correction for election-year TV watching.)

I do it, and I can’t say the television wins over the laptop that is closer to my eyeballs and demands more participation. I’ll often mute the ads on TV, then become absorbed and forget to unmute the show until I am done with a more absorbing task on the computer (email, etc.).

How about you? How have your TV habits changed lately?

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

New survey yields somewhat surprising results

WSJ’s All Things Digital reports that a new Intel study has discovered that we currently value Internet access more than…how shall I put this delicately…the survival of the species.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

TV, your way

[polldaddy poll=1150089]Let’s kick off this new blog with a quick survey about what role internet TV currently plays in your life.

I’ve made an iCal event to run this poll again next year, because I expect we’ll see some really different answers as more people get used to new ways of watching TV.

Internet video consumption is growing by 74% this year, and that’s just slightly down from a whopping 89% last year.

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...